My reaction when... |
During my senior year of college, I was taking a class about organizational culture. My professor started lecturing on the pros and cons of social media - especially if you're not careful about your privacy settings. She went on to share an example of a student who had written some - ahem - not-so-flattering commentary about the course on their personal Facebook.
Want to take a guess as to who that student was?
This is where the concept of "social media (networking) security" comes into play. Networking security are the best practices we must implement in our use of social media in order to keep our personal information safe. In a business setting we use "social media policies" which are formal rules and guidance set down by an organization to protect employees, and the rights and interests of the company. Think of it as the "code of conduct" for online interactions. Check out the video from Social Media Manager Matt Winn of Volusion for more tips on building a social media policy.
How to create the perfect internal social media policy - Two Minute Tuesdays from Volusion |
1. Maintain personal saftey
- Don't post information that could suggest you're vulnerable. Don't post "Going to Bermuda in a week!" on your public page - as this could make you a target for a break-in.
- Be wary of who you "friend" - you should never accept a friend request from someone you do not know - even if you share mutual friends.
- Don't overshare your personal data - information like birthdays, phone numbers, addresses etc could make you susecptable to idenity theft.
- Stay away from links that contain security risks, or ask you to download plugins, cookies, or other Software that aren't neccessary to run your program. These downloads could cause harm to your computer, and put your personal information at risk
- Don't open emails, or messages that "don't look right". Your friend's accounts may have been hacked - leaving you at risk. Don't open links to the "newest diet craze" or from exotic princes looking for $5,000 loan :)
- Refrain from racist, bullying and generally offensive comments and content. The National Labor Relations Board rules that "employers may encourage employees to refrain from making insulting remarks or engaging in hateful speech in social media" - but this is your reputation, and that of your company - act with caution.
- Employers also have the right to "prohibit sexual harassment, workplace violence and threats of violence, sabotage and/or abusive and macious ativity" - in writing your own social media policies, be sure to do your research and understand exactly what the law covers, and what it doesn't.
After reading a number of articles, and experiencing personally, what happens when you don't take care of your own privacy - this is a critial component to being able to use social platforms in the most effective way possible, for both you, and your organization.
Your privacy and security on social platforms is your responsibility. With all the changes, updates, and regulations, the amount of information can be overwhelming. You owe it to yourself to make sure you, your family, and your organization are protected.
As my mother would say, "Don't post anything you wouldn't want written on the bathroom walls!"
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I've shared only a handful of overarching thoughts with you here. If you're interested in learning more about the specifics of social networking privacy, and social media organizational policies (and you should!) I encourage you to check out the following -
Your privacy and security on social platforms is your responsibility. With all the changes, updates, and regulations, the amount of information can be overwhelming. You owe it to yourself to make sure you, your family, and your organization are protected.
As my mother would say, "Don't post anything you wouldn't want written on the bathroom walls!"
____________________
I've shared only a handful of overarching thoughts with you here. If you're interested in learning more about the specifics of social networking privacy, and social media organizational policies (and you should!) I encourage you to check out the following -
- National Labor Relations Board Posts Template Social Media Policy
- NLRB’S General Counsel Releases New Social Media Report Containing Much Needed Guidance on Lawful Social Media Policies
- The NLRB Strikes Down Employer Policies on Social Media and the Confidentiality of Complaint Investigations