"The Business of Social Business"

OK - full disclosure - shamless plug :) 

As many of you know, I'm an IBMer (and a very proud one at that!) 

One part of IBM is our Institute for Business Value - which publishes thought leadership on a variety of topics, industries and emerging trends. 

Connected Generation -
The 2012 IBM Student Study

I've had the priviledge of working on a few of these studies - including the 2012 Student Study, Connected Generation, which is comprised of 3,400 interviews with college and university students from around the world. It's a short read - and a great resource for those of us Millennials just entering the job market - so I encourage you to check it out if you have a chance! 

An even more interesting study for this course in particular is the 2012 study,  "The Business of Social Business" - based on a survey of more than 1,100 businesses worldwide, and with more than 2 dozen recognized social business experts. 

The Business of Social Business -
What works and how it's done

The study addresses the question on every executive's lips - "how to we use social business to drive real value?" 

You can download the study for free following the hyperlinks in this entry. I know we're all doing a lot of reading already - but this study is based on survey responses from executives who are living through, and actively trying to understand, the value of social business. It offers a great perspective to suppliment the readings by the social-gurus Scott and Qualman. 


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