Did you miss it? Team 3's POV -

As Discussion Leader for week 4 – I’m tasked with writing a “wrap-up” entry – summarizing some of the big ideas / themes I’ve seen throughout the week. 

Given this is a social media class, I thought – what better way to say this than in 140 characters? Below is my takeaway from each of the blog posts.  

• On social media & job hunting – Michele Albanese 
• Transparency is key and it's no longer optional to not be online. Your digital presence is as powerful as your resume - we connect 24/7! 

• On Word of Mouth – Nash Choudhury 
• People power reigns supreme in the digitally connected age. Tune in & turn on - brands are no longer owned by the org - it's a conversation!

• On Buyer Personas – Susan Capalbo
• Who are they? What do they need? Do you know your consumer? Buyer Personas put a face to a demographic - a turning point from mass marketing

• On Online Communications (Discussion Forums) - Andrea Thomas
• Join the conversation or get left in the dust. There is such thing as bad publicity, brands must be tied into both good & bad conversation

 
Great work this week, keep up the conversations over the course of the class!